Determinants of Consumer Complaining Behavior: A study based on telecommunication firms of Pakistan
نویسندگان
چکیده
Due to the intense competition, the study of dissatisfaction among costumers has become the focus point of many firms. Hence this study focuses on consumer complaining intention keeping. Telecommunication firms have been kept in focus and descriptive research was conducted. The results show that attitude towards complaining, perceived possibility of success, subjective norms, all show significant effect on complaining intention and keeping International Journal of Learning & Development ISSN 2164-4063 2013, Vol. 3, No. 6 www.macrothink.org/ijld 107 previous experience as a antecedent excluding subjective norms. The research can give a deep insight to telecommunication firms for managing dissatisfaction.
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